Ziziphi iiNzuzo zeMpahla yeleyibhile yabucala?
Kukho uncedo oluninzi lwempahla yelebhile yabucala:
Ukulungiselela:
Impahla yeleyibhile yabucala ikuvumela ukuba wenze uyilo, imathiriyeli, kunye nophawu lwempahla ukuze ihambelane nezinto ozikhethayo kunye nemarike ekujoliswe kuyo.
Ulawulo lwebhrendi:
Ngempahla yeleyibhile yabucala, unolawulo phezu koyilo kunye nophawu lwempahla, enokukunceda ukuseka uphawu oluqinileyo kwaye uhluke kukhuphiswano.
Ulawulo lwemeko:
Xa uvelisa iimpahla zeeleyibhile zangasese, unolawulo olukhulu kumgangatho wezinto kunye nokwakhiwa kweengubo. Oku kunokukunceda uqinisekise ukuba iimpahla ziyahlangabezana nemigangatho yakho kunye nabathengi bakho.
Ugcino lweendleko:
Impahla yeleyibhile yabucala inokungabizi kakhulu kunokuthenga iimpahla ezenziwe ngaphambili, ngakumbi ngobungakanani obukhulu. Oku kungenxa yokuba ungathethathethana namaxabiso aphantsi kunye nomvelisi kwaye uphelise imfuno yomntu ophakathi.
Ingeniso eyandisiweyo:
Ngokuvelisa kunye nokuthengisa impahla yeleyibhile yabucala, unokwandisa inzuzo yakho njengoko ukwazi ukuseta amaxabiso akho okuthengisa kunye nokulawula imida yakho.
Amanyathelo asi-7 Okwenza owakho uphawu lweSinxibo
1.Chaza isazisi sophawu lwakho:
Ngaphambi kokuba uqale ukwenza umgca wempahla yakho, kubalulekile ukucacisa isazisi sakho sophawu. Oku kubandakanya ukumisela imarike ekujoliswe kuyo, amaxabiso ebhrendi, kunye nobuhle. Qwalasela into eyenza ibhrendi yakho yahluke kwabanye kunye nendlela ofuna ukuzimisa ngayo emarikeni.
2.Yenza isicwangciso soshishino:
Isicwangciso seshishini linyathelo elibalulekileyo kwinkqubo yokuqalisa uphawu lwakho lwempahla. Ichaza iinjongo zakho, imarike ekujoliswe kuyo, isicwangciso sokuthengisa, kunye noqikelelo lwezemali. Kubalulekile ukuba ube neenkcukacha kangangoko kwisicwangciso sakho seshishini, njengoko siya kusebenza njengemaphu yendlela yempumelelo yophawu lwakho.
3.Khetha ugqaliselo lwemveliso:
Qinisekisa ukuba loluphi uhlobo lwesinxibo ofuna ukugqwesa kuso. Ezi inokuba zizikipa, iilokhwe, impahla yangaphandle, okanye i-niche ethile efana nempahla ezinzileyo okanye eyongezelelekileyo. Qwalasela into oyithanda kakhulu kwaye zeziphi izikhewu ezikhoyo kwimarike ezinokuzaliswa yibrendi yakho.
4.Phanda abavelisi:
Ukufumana umenzi othembekileyo ngundoqo kwimpumelelo ye-brand yakho yempahla. Khangela abavelisi abanamava kuhlobo lwempahla ofuna ukuyivelisa kwaye banokuhlangabezana nomgangatho wakho kunye nemigangatho yokuhanjiswa. Qwalasela izinto ezifana nexabiso, indawo, kunye nezixa zomyalelo ophantsi.
5.Yila umgca wempahla yakho:
Emva kokuba uchonge ugxininiso lwakho lwemveliso kwaye ufumene umenzi, lixesha lokuba uqale ukuyila umgca wempahla yakho. Oku kubandakanya ukwenza imizobo, ukukhetha amalaphu kunye ne-trim, kunye nokusebenza nomenzi wakho ukuzisa uyilo lwakho ebomini.
6.Yakha iwebhusayithi kwaye umisele ubukho be-intanethi:
Iwebhusayithi ibalulekile kulo naliphi na ishishini langoku, kwaye ibaluleke kakhulu kwi-brand yempahla. Iwebhusayithi yakho kufuneka ibonise isazisi sophawu lwakho, iqaqambise iimveliso zakho, kwaye ibonelele ngolwazi malunga nenkampani yakho. Ukongeza kwiwebhusayithi, cinga ngokuseka ubukho kumaqonga eendaba ezentlalo kunye nezinye iimarike ze-intanethi.
7.Maketha ibhrendi yakho:
Nje ukuba umgca wakho wempahla ulungele ukuhamba, kubalulekile ukufumana igama malunga ne-brand yakho. Oku kunokubandakanya ukuthengisa kumajelo eendaba ezentlalo, ukuthengisa nge-imeyile, intsebenziswano yempembelelo, kunye namanye amaqhinga. Cinga ngokwenza uhlahlo lwabiwo-mali lwentengiso kunye nesicwangciso sokuqinisekisa ukuba iinzame zakho ziyasebenza kwaye ziyasebenza.
Ukuqala uphawu lwempahla eneeleyibhile yabucala kunokuba ngumngeni kodwa amava anomvuzo. Ngokulandela la manyathelo kunye nokukhuthala kwimigudu yakho, ungajika ukuthanda kwakho ifashoni ube lishishini eliyimpumelelo.